"coffee table moment" where you give the attacker instant pain that takes his attention away from his original intention. All his focus goes to the site of the pain,
When you inflict pain on the attacker this gives you the ideal opportunity to land a "Terminator" and finish the fight, or to escape.
You can read about this concept here:http://shirotoratiger.proboards.com/index.cgi?board=genwt&action=display&thread=92
though we use it in this example as a strike to the shin, it works just as well using a knee kick, thigh kick, IJ, or when you intercept his fist with your elbow or strike his radial nerve as a "block".